Basic Marketing; a global-managerial approach

Edisi

-

ISBN/ISSN

0-07-240947-9

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658 PER b c1

Essentials of marketing

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. The authors have included a variety of examples, explanations, frameworks, models, classification systems, cases, an…