Skripsi

MEDIA PROMOSI PERUMAHAN BERBASIS LOCATION BASED SERVICE DI PT. ARBINDO

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ABSRACT

This study, entitled Media Promotion of Housing Based LBS (Location Based Service). as for the purpose of this study was to develop an application media campaign based housing LBS (Location Based Service) with the Library Google Play Service and Augmented Reality (AR) to promote / advertise the housing, so it can help prospective buyers in finding and knowing the location of housing, as well as facilitate the marketing team to promote to consumers, Data collection method used is literature study, observation, documentation and interview. The system development method used is the development MDLC (Multimedia Development Life Cycle) by Luther Suttopo which consists of six phases : concept, design, collection of materials, manufacture, testing, and distribution. Results of this research is application-Based Media Campaign Housing LBS (Location Based Service).

Keywords: Location Based Service, Library Google Play Service, Augmented Reality, Multimedia Development Life Cycle

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Ketersediaan

IF0960

IF 0960 WAR m

UPT. PERPUSTAKAAN PUSAT (Rak 1)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

IF 0960 WAR m

Penerbit

Purwokerto : Universitas Amikom Purwokerto., 2015

Deskripsi Fisik

xx + 101 hlm.; 29 x 21 cm.

Bahasa

Indonesia

ISBN/ISSN

11.11.2673

Klasifikasi

IF 0960

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2015

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Edhy Setya Wardhana

Versi lain/terkait

Lampiran Berkas

Komentar

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