Skripsi

PEMBUTANA GAME PARVAIZ SEBAGAI ADVERGAME WIN'S PADDOCK CUSTOM BIKE DESIGN

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ABSTRACK

Nowadays, advertising game or advergame is one of advertisement form developing in this country. The lack of brand owners knowledge about advergame causes its becoming unpopular. whereas, there are lots of advantages of advergame; firstly advergame can amuse the customers, secondly advergame can encourage the customers to build up the positive attitudes toward their brand, also compared with other media advertisements, advergame as promotion media can increase the profit, because it can economize advertising cost in order compared with other promotion media like TV and Radio. The purpose of this research is to make “Parvais” game as an advergame Win’s Paddock Custom Bike Design. The methodological research used interview, questionnaire, and literature studies. In addition, the system developing method used in this research was MDLC (Multimedia Development Life Cycle). In hope,The Parvais game could be an entertainment media and could increase academic literature treasure. Therefore it could be literatures to other students.

Kata Kunci : Advertising, game, advergame, brand, MDLC (Multimedia Development Life Cycle)

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Ketersediaan

SI0680

SI 0680 AIS p

UPT. PERPUSTAKAAN PUSAT (Rak 2)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

SI 0680 AIS p

Penerbit

Purwokerto : Universitas Amikom Purwokerto., 2015

Deskripsi Fisik

xviii + 79 hlm.; 29 x 21 Cm.

Bahasa

Indonesia

ISBN/ISSN

11.12.2296

Klasifikasi

SI 0680

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2015

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Siti Aisah

Versi lain/terkait

Lampiran Berkas

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