Skripsi

PERANCANGAN IKLAN MULTIMEDIA MENGGUNAKAN TEKNIK MOTION GRAPHIC DAN LIVE SHOOT SEBAGAI MEDIA PROMOSI "ROSSY MX"

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ABSTRACT

Motocross or often called Motor X is an extreme sport that uses the motor as its main tool. In Indonesia, this sport is quite popular. This is evidenced by the convening of a lot of games Motorcross ranging from local to national level. For example in 2014, the Ikatan Motor Indonesia (IMI) held a national motocross championship with 12 race series which runs from April to November 2014 are scattered in several major cities in Indonesia. Rossy MX, a venture in the sale of accessories Motorcross, realize people’s enthusiastic as the opportunity to expand its business by way of intensifying its marketing. However, the owner of the MX felt RossyMX advertising materials used in media advertising that has not been attractive enough to attract the attention of prospective customers, due to the advertising content that is used only in the form of static content. Realizing Rossy MX needs to be an attractive advertising material, the researcher offers an innovative concept of the advertising content that is attractive and dynamic. Advertising concept that researchers offer is in the form of audio-visual implementing a concept Motion Graphic and Live Shoot.
This research was conducted with the aim to generate an attractive advertising content Rossy MX combines technique Motion Graphic and Live Shoot to support MX Rossy marketing media as a marketing medium that was able to capturethe attention of prospective customers. Observation methods used inthis study were interviews, observation and ocumentation. Asofthis study reached a conclusion that is, it generates anattractive advertising content Rossy MX combines technique Motion Graphic and Live Shoot to support Rossy MX marketing media as a marketing medium that was able to capture the attention of prospective customers.

Keywords: Advertising, Motion Graphic, Live Shoot

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Ketersediaan

IF0842

IF 0842 SAT p

UPT. PERPUSTAKAAN PUSAT (Rak 1)

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

IF 0842 SAT p

Penerbit

Purwokerto : Universitas Amikom Purwokerto., 2015

Deskripsi Fisik

2015

Bahasa

Indonesia

ISBN/ISSN

11.11.2333

Klasifikasi

IF 0842

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2015

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Ian Janu Satyanagama

Versi lain/terkait

Lampiran Berkas

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