Image of Management of electronic and digital media

Buku Teks Bisnis Digital

Management of electronic and digital media

index: hal. 317-339

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

Ketersediaan
14366658.8 ALB m c1UPT. PERPUSTAKAAN PUSAT (Rak Tandon)Tersedia - No Loan
14367658.8 ALB m c2UPT. PERPUSTAKAAN PUSATTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 ALB m
Penerbit
Boston : Cengage Learning Asia.,
Deskripsi Fisik
xxvi, 339 hlm.., 24 cm
Bahasa
English
ISBN/ISSN
978-1-305-07756-0
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Ed. VI
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
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