Buku Teks Bisnis Digital

Concumer Behavior Byuing, Having, and Being

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glossary: hal. 571-586
indexes: hal. 587-623

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behaviour.

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Ketersediaan

14263	658.834 2 SOL c c1	UPT. PERPUSTAKAAN PUSAT (Rak Tandon)	Tersedia - No Loan
14264	658.834 2 SOL c c2	UPT. PERPUSTAKAAN PUSAT	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.834 2 SOL c

Penerbit

London : PEARSON., 2018

Deskripsi Fisik

624 hlm.; 28 cm

Bahasa

English

ISBN/ISSN

978-1-292-15310-0

Klasifikasi

658.834 2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. XII

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Michael R. Solomon

Versi lain/terkait

Lampiran Berkas

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