Buku Teks Bisnis Digital

Understanding digital marketing: marketing strategies for engaging the digital generation

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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.

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Ketersediaan

12729	658.84 RYA u c1	UPT. PERPUSTAKAAN PUSAT (Rak Tandon)	Tersedia - No Loan
12730	658.84 RYA u c2	UPT. PERPUSTAKAAN PUSAT	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.84 RYA u

Penerbit

London : KoganPage., 2017

Deskripsi Fisik

xxxv, 424 hlm.; 23 cm

Bahasa

English

ISBN/ISSN

978-0-7494-7843-8

Klasifikasi

658.84

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. IV

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Damian Ryan

Versi lain/terkait

Lampiran Berkas

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