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Loyalty 3.0 How big data and gamification are revolutionizing customer and employee engagement

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A leader in gamification helps business leaders drive engagement, participation, and greater customer and employee loyalty than ever with proven new methods

Loyalty 3.0 describes game-changing methods for driving customer and employee loyalty that are based on two of the biggest trends in business today: gamification and big data.



The book explains how previous loyalty-building tactics'such as frequent flyer, hotel, and grocery store programs'were designed before social media and the Internet itself. The approach in this book moves beyond those discreet purchase and incentive-driven experiences to create a system driven by human motivation and digital technology that creates ongoing, persistent engagement among both customers and employees.
The author is the founder of Bunchball, which Fast Company listed number seven in its roster of top 50 innovative companies.
Includes case studies of NBC, Cisco, Zappos, and MTV illustrating how Loyalty 3.0 programs have worked in real life
About the Author

Rajat Paharia (Redwood City, CA) is the founder and Chief Product Officer at Bunchball. The company has also been spotlighted as a leading innovation company by Forbes, CNBC, Computerworld, Mashable, Marketing Sherpa, and many others.

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Ketersediaan

10410

658.8 PAH l c1

UPT. PERPUSTAKAAN PUSAT (Rak 10.16 (tandon))

Tersedia - No Loan

Informasi Detail

Judul Seri

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No. Panggil

658.8 PAH l c1

Penerbit

New York : McGrawHil., 2013

Deskripsi Fisik

xv+284 hlm., 23 cm

Bahasa

Indonesia

ISBN/ISSN

978-0-07-181337-2

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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