Buku Teks Bisnis Digital

Marketing

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Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles. This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

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Ketersediaan

10389

658.8 KER m c1

UPT. PERPUSTAKAAN PUSAT (Rak Tandon)

Tersedia - No Loan

Informasi Detail

Judul Seri

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No. Panggil

658.8 KER m c1

Penerbit

New York : McGraw-Hill., 2013

Deskripsi Fisik

li, 745 hlm. : illus. ; 29 cm.

Bahasa

English

ISBN/ISSN

978-0-07-802889-2

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. XI

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Roger A. Kerin

Versi lain/terkait

Lampiran Berkas

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