Buku Teks Bisnis Digital

Essentials of marketing

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This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. The authors have included a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning

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Ketersediaan

10351

658.8 PER e c1

UPT. PERPUSTAKAAN PUSAT

Tersedia - No Loan

Informasi Detail

Judul Seri

a marketing strategy planning approach

No. Panggil

658.8 PER e c1

Penerbit

New York : McGraw-hill/irwin., 2012

Deskripsi Fisik

xl, 640, [42] hlm. : ilus. ; 28 cm.

Bahasa

English

ISBN/ISSN

978-0-07-802888-5

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. XIII

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

William D. Perreault, Jr.

Versi lain/terkait

Lampiran Berkas

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