Skripsi
Pembuatan Game Adventure of Dieng Sebagai Advergame Berbasis Android (Studi Kasus : Dinas Kebudayaan dan Pariwisata Banjarnegara )
bibliografi: hal. 60
Abstrak
Advergame is one form of advertising that are emerging in Indonesia
today. Advergame in Indonesia is less popular due to the lack of curiosity about
the brand owner or brand advergame. Dieng travel to market to the public, The
Government of culture and tourism Banjarnegara using promotional print media
like billboard, pamphlets, banner and electronic media such as website. One to
add additional prototional media Departement Of Culture and Tourism
Banjarnegara is advergame. The purpose of this study is to present android-based
advergame as an alternative means to increase promotional media. Data
collection methods used were interviews, literature, documentation, while the
system development method used in this study is GDLC (Game Development Life
Cycle). The results of testing the system using a Likert scale, taken from 25
respondents concluded that the making of the game got the approval rate was
99,99 persent calculations conclude that the adventure game of Dieng is feasible
to implement. With the game adventure of Dieng expected to be an additional
media promotion at the Department of Culture and Tourism Banjarnegara and
can increase academic libraries that can be used as literature for other students.
Keyword : advergame, GDLC (Game Development Life Cycle), media
promotion
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