Skripsi
Perancangan Animasi 3D sebagai Media Promosi Pada Depo Pelita Sokaraja
Abstrak
Competition and development of shopping centers in Banyumas residency has a market competition and always growth. These conditions led to increased competition in promoting his company. One of the shopping centers that compete is Depo Pelita Sokaraja. Depo Pelita Sokaraja is the most complete and largest shopping center in Sokaraja, Purwokerto, Banyumas. A large shopping retail business with the concept of one stop shopping. Depo Pelita Sokaraja provide complete home needs, available building materials, electronics, computers and leptop, stationery, furniture, fashion, houseware, nursery, food court, children's playground. In marketing Depo Pelita Sokaraja still use brochures, pamphlets boards, banners and billboards that are less efficient for consumers who use gadgets. So that needs to be made a design appropriate promotion to help manufacturers introduce Depo Pelita Sokaraja to the public either by designing video advertising promotion Depo Pelita Sokaraja with 3D technique after effects. By using the promotional video advertising is expected to reinforce the message and add aesthetic value in the ad. The purpose of this design can increase consumer appeal for visited and shopped at Depo Pelita Sokaraja.
Keywords: Video Advertising, After Effect, Promotion.
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