With 55 years of success in the principles of accounting market, Fundamental Accounting Principles, 20th edition by Wild, Shaw and Chiappetta has endured and adapted to changes in accounting, technology, and student learning styles. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and…
Practical Business Math Procedures is a comprehensive introduction to the concepts and applications of mathematics to personal and commercial business problems. The text uses basic arithmetic and problem solving techniques and illustrates their use in retailing, interest and loans, banking, payroll, taxes, investments, insurance, and a variety of other business situations. The text is well know…
This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This book teaches students analytical abilities and how-to-do-it skills that prepare them for success. The authors have included a variety of examples, explanations, frameworks, models, classification systems, cases, an…