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Digital Marketing: Strategic Planning & Integration
Annmarie Hanlon

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a…

Edition
Ed. I
ISBN/ISSN
978-1-5264-2666-6
Collation
xvi, 395 hlm.; 23 cm
Series Title
-
Call Number
658.84 HAN d
Availability1
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